Zuraidah Hoffman
Zuraidah Hoffman
Expertise
So let’s say you want to ramp up name recognition and positive exposure for your organization. You want to freshen your website and reach your audience via various social media networks. Brilliant. How about also producing a series of short videos to tell your story, and perhaps also incorporate some public and media relations activities to get some ink from trade publications or websites?
Sound good?
Before you say yes, its important to first ask, “why?” and “what do I ultimately want to achieve?”
Let’s strategize. Let’s think together on how to communicate well with your audience. Determine your ultimate goals.
I can help uncover the big picture, plan for long-term goals, and offer a sensible and experienced hand in managing multi-faceted communications projects. Here’s what I do:
I produce, direct and write scripts for videos.
I design and manage websites.
I write/edit content for various media.
I have years of experience in executing public and media relations efforts.
I use social media networks to engage minds.
I develop and execute strategic communications plans.
Here’s what my 20 years of experience brings to the table:
Multiple-project management, with attention to detail.
Strong interpersonal skills.
Successful relationship building.
Ability to communicate messages clearly in high-stress environments.
Capacity to quickly grasp and understand complex issues.
Strong writing skills to reach diverse audiences.
Consistency in working with grace under fire -- within tight deadlines.